Martha Morgan Country

Welsh Books Council

Martha Morgan Country - 22 March 2016

This is the launch of the first-ever literary tourism initiative in Pembrokeshire. It is linked to Brian John's eight-novel Angel Mountain saga, which has sold more than 80,000 paperback copies and many more copies in the Ebook and audio editions. The series has fans all over the world, and two of the novels have had nominations as "Wales's favourite fiction."

Because the novels are firmly rooted in the landscape of NE Pembrokeshire, roughly from Mathry in the west to Cardigan in the east and centred on Newport and Carningli, this is the territory designated for the new initiative. To set the project on its way, the author has received great support from all sectors of the tourist industry, including financial assistance from Refreshing North Pembrokeshire (RNP). This has made possible the creation of a photographic portfolio of "Martha Morgan" in a selection of key locations from the stories. The photographer is Steve Mallett, and the model is Rhiannon James from St Dogmaels, who is the current Miss Pembrokeshire. The photos will be used as the key components of a new web site which will be launched on 3rd April, and during the afternoon there will be an exhibition of some of the most striking images. Cllr Mike James (current Chairman of the National Park) will welcome our guests, Mistress Martha will be on hand, and assorted angels will assist in the distribution of tea and griddle cakes. There will be a couple of short readings from the books. Brian will also be present to talk about the saga, and to discuss the possibilities that exist for the various parts of the tourist trade to work together for mutual benefit.

Following the launch, Steve's photographs will be free for others to use under a Creative Commons license. Ultimately, it's hoped that the project will increase the number of visitors coming to this very beautiful area with is rich and varied cultural heritage - bringing with them benefits for a wide range of businesses. It's also hoped that local people will participate in the project and that it will lead to a heightened awareness of what makes "Martha Morgan Country" such a wonderful place to live.

A warm welcome is extended to all who would like to join us on the afternoon of 3rd April.

Further information: please ring Brian on 01239-820470 or Email

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